If you take a quick look back at Google's history with Search Engine Optimization (SEO), the question "Is SEO dead?" is a continuing topic of conversation. Because of advanced algorithm updates and Google penalties, web masters have had to adjust their SEO practises accordingly. Although the term SEO has been dragged through the mud over the course of Google's usability clean up, SEO among all other marketing practices is vital to the growth of any company. More importantly, SEO is best practiced in an integrated marketing strategy, having all areas of digital marketing complement one another.
It's a cute analogy, but it's simply not accurate. It's not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person. The problem, then, lies in the disconnect between SEO and content marketing. It's time to bring the two back together. This is the only way you'll be successful in both your SEO and your content marketing.
So, if you are going to define objectives and goals closely, how should you do this? Use clear definitions that show the relationship between these terms and use examples… For digital marketing you can define different types of performance measure as follows: Marketing goals, Marketing objectives, Marketing KPIs.
Using analytic tools, we track user engagement, social sharing, readability, content performance& conversions -both for PCs & mobile device users. Not just this, we also perform in-depth content analytics customized to your business needs & optimize the content strategy accordingly.
For many companies, SEO tactics that worked in the past are now penalized by Google. It is critical to work with a SEO expert that is a leader in B2B SEO for thought-leadership and online brand positioning, so you can: *Decrease competition through increased brand exposure *Increase sales through better search engine placement *Increase your employee productivity through proper SEO training. Strategy comes first for all aspects of internet marketing. With mine deep understanding of the web and strong marketing expertise, I have helped scores of companies redefine what they are doing online. So whether you need help refining your current online strategy or need to start from scratch, i can help you create a plan that will exceed your expectations of what online marketing means for your business. I start strategic planning by considering your business goals, your strengths, your challenges and more as i get to know your company inside and out. Then i will come up with a results-oriented plan that will maximize the returns of your online investment. We focus on the combination of online marketing areas that will be most effective for you: SEO, SEM, social media and more.. And i don't stop there: as full service online marketing consultant, i continue to analyze your data and refine your program as needed.
We have expertise in all technology stacks and can adapt your product to meet your users’ requirements and the market’s needs.