In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of "likes" can become an obsession. While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands. If you're new to social media marketing you might believe that a few blog posts, daily, random status updates, and a healthy number of "followers" and "likes" are going to magically grow your business. The truth is: this stuff takes real planning and dedication. Serious online marketers know that in order to harness the power of social media you need to incorporate a deliberate mixture of: -Listening to your audience -Sharing your relevant message -Enabling others to share your relevant message.
If you don't understand your target audience, there is no sense bothering with content marketing. I mean it. Just stop right now. The truth is that good content marketing takes time â€“ a lot of it â€“ and you can't afford to waste that time with content that isn't perfectly focused on your target audience. You need to find your target audience, but how? I wanted to share a few of the methods that we use here at Co-Schedule for understanding our own target audience. They aren't difficult, and some may even surprise you. You see, we're pretty zealous about understanding our audience. It's not that we are trying to be creepy or anything, but instead, we want to make sure that we are doing everything we can to help our customers and our audience. Reputations need to be sculpted, built and managed from existing achievements and achievable brand promises instead of empty goals. To manage reputations that are not based on fact is a dangerous strategy, especially considering the intelligence and power of today's consumer. Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says. Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors.
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